Vol.1, No 3, 1998 pp. 87-93
UDC:334.02:504.06
VARIABLE MANAGEMENT PARADIGMS ECOCENTRIC MANAGEMENT IN INDUSTRIAL ECOSYSTEMS
Branislav Djordjević
University of Priština, Faculty of Economics
Abstract. If organizations are to be intensively adjusted to the ecological degradation characteristic of the society of risk, then they must employ a new management paradigm, or orientatiuon. They need an oirientation focused on technological and ecological risks which does not treat risks as external, but as an essential management problem.
The placement of risk in the central opus of organizational theory and practice may be implemented in several ways. Our approach in this matter is the need for adoption of the shareholders' perspective, because it is they who take most of the risk of industrial activity. Nature! Why? Because nature is the source of all life, and because the certainty of human welfare is dependent on it. By placing nature (human health, and not wealth) in the centre of mangament, the concern of the organization becomes a warranty of the alternative management paradigm.
In our further text we shall stress the desciription of ecocentric management paradigm. The intention is to help in the creation of ecologically viable and organizationally acceptable relationships. This para-digm is the right place for management researchers to be, from which to start and, consequentially, it is a test, transition and incompleteness. In the parts that follow, two major concepts are suggested – in-dustrial ecosystems and ecocentric management, which look into the future of interorganizational relations and internal organizational elements. Industrial ecosystems provide the vision of organizational population and the inter-organizational relations compatible with the bioregional systems of nature. The ecocentric managament, on the other hand, seeks ecological viability of economic design and practice.
PROMENLJIVE PARADIGME MENADŽMENTA
- EKOCENTRIČNI MENADŽMENT
U INDUSTRIJSKIM EKOSISTEMIMA
Ako organizacije treba snažno usmeriti ka ekološkim degradacijama svojstvenim rizičnom društvu, tada one moraju koristiti nuvu menadžment paradigmu, odnosno orijentaciju. One trebaju takvu orijentaciju koja se fokusira na tehnološke i ekološke rizike koji ne tretiraju rizike kao eksternalije, nego kao bitan problem menadžmenta.
Stavljanje rizika u centralni opus organizacije teorije i prakse, može se ostvariti na više načina. Naš prilaz u ovome je potreba usvajanja perspektive akcionara koji nose najveći rizik industrijske aktivnosti. Priroda! Zašto? Zato što je priroda osnova ukupnog života i zato što izvesnost ljudskog bogatstva zavisi od nje. Stavljajući prirodu (izvedeno ljudsko zdravlje, a ne bogatstvo) u centar menadžmenta, briga organizacije postaje jemstvo alternativne menadžment paradigme.
U daljem izlaganju naglasićemo opis ekocentrične menadžment paradigme. Htenje je da se pomogne u kreiranju ekološki održivih i organizaciono-zajedničkih odnosa. Ova paradigma je pravo mesto za menadžment istraživače, odakle treba da počnu (startuju), i sledstveno tome, to je proba, privremenost i nepotpunost. U sledećim delovima, odnosno izlaganju, sugeriraju se dva osnovna koncepta - indistrujski ekosistemi i ekocentrični menadžment, koji gleda na budućnost interorganizacionih odnosa i unutrašnjih organizacionih elemenata. Industrijski ekosistemi obezbedjuju viziju organizacione populacije i interorganizacione odnose koji su kompatibilni sa bioregionalnim sistemima prirode. Ekocentrični menadžment na suprot tome, traži ekološku održivost ekonomskog dizajna i prakse.