Vol.1, No 3, 1996 pp. 17 - 25
UDC: 796:061.3

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COMMUNICATIONAL POTENTIAL FOR PROFESSIONAL MEETINGS
Vladimir Kebin, Dušanka Ban
Yugoslav Institute of Physical Culture and Sports Medicine, Belgrade, Yugoslavia 

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Abstract: The main functions of a professional meeting (which is a form of getting professional information and improving knowledge and skills) are a prompt exchange of information on new research results and technological innovations, and enabling direct mutual contacts. The typology and other conceptual characteristics of professional meetings, as well as their communicational potential were defined according to the communication patterns from the communication theory (Bordewijk & van Kaam, 1982; McQuail, 1994). The communicational potential of a meeting is being realized through the dissemination of information and the specific situation in the course of the meeting. At analyzing the examples of the physical culture meetings held in our country in the period 1991-1995 we observed systematically the elements and characteristics of the dissemination of information and of the specific communicational situation during their realization. The obtained results suggest that the realized communicational potential was often below the level inherent to this form of getting professional information and/or improving knowledge and skills. Therefore, it could be stated that the organizers were not trained enough to prepare meetings adequately, that is to maintain the proper communicational potential.
Key words: professional meeting/ communicational potential/ physical culture

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KOMUNIKACIONI POTENCIJAL NAUČNIH SKUPOVA Osnovne funkcije stručnog skupa, kao forme stručnog informisanja i/ili usavršavanja, su da omogući promptnu razmenu informacija o novim naučnim rezultatima i tehnoločkim inovacijama kao i direktan kontakt između stručnjaka. Na osnovu komunikacionih obrazaca iz teorije komunikacija (Bordewijk & van Kaam, 1982; McQyail, 1994) definiše se tipologija i druge konceptualne karakteristike stručnih skupova kao i njihov komunikacioni potencijal. Komunikacioni potencijal realizuje se putem diseminacije informacija i kroz karakterističnu komunikacionu situaciju tokom skupa. Na primerima stručnih skupova iz oblasti fizičke kulture, održanih u zemlji u periodu 1991/95, sistematski su opservirani elementi i karakteristike u disminaciji informacija i komunikacionoj situaciji tokom realizacije tih skupova. Dobijeni rezultati pokazuju da je realizovani komunikacioni potencijal skupova često ispod nivoa koji je inherentan ovoj formi stručnog informisanja i/ili usavršavanja. Može se pretpostaviti da organizatori nisu dovoljno obučeni da tokom pripreme i realizacije skupa postignu adekvatni komunikacioni potencijal.