Vol 12, No 1, 2013 pp. 15-28
UDC 316.774
MEDIA DOXOSOPHIA
Zoran Jovanović
University of Niš, Faculty of Philosophy, Department of Journalism, Niš, Serbia
Email: isaakzoran@gmail.com
The modern media galimatias should not be perceived as relevant, and certainly not as the only source of information. The media could rather be seen as a widespread and highly influent system of quasi-wisdom. Whether the media are facing towards criticism, or towards apologetics, social reality, it is possible to evaluate media intentions, but this still does not say anything about its intellectual qualities and pretensions. The media are able to build and demolish value systems, to present information and shape new cognitive frameworks, in free time even through game to educate, but the media are not capable of awakening and encouraging spirituality, if they are not an art. Considering the fact of their increasing role, and growing presence, it is necessary to get to know their true character and through it to determine prudent behavior.
Key words: media, criticism, values, information, knowledge, indoctrination, free time, art.
MEDIJSKA DOKSOZOFIJA
Savremeni medijski galimatijas ne bi trebalo doživljavati kao relavantan, a pogotovo ne kao jedini, izvor saznanja. O medijima bi se pre moglo govoriti kao o široko rasprostranjenom i veoma uticajnom sistemu kvazi mudrosti. Od toga da li su oni okrenuti prema kritici ili prema apologetici društvene zbilje, moguće je procenjivati njihove intencije, ali to još uvek ništa pouzdano ne kazuje o njihovim intelektualnim kvalitetima i pretenzijama. Mediji su u mogućnosti da grade i razgrađuju sisteme vrednosti, da plasiraju informacije i oblikuju nove saznajne okvire, u slobodnom vremenu i kroz igru da podučavaju, ali nisu u stanju da probude i podstaknu duhovnost, ukoliko i sami nisu umetnost. S obzirom na njihovu sve značajniju ulogu, i sve veće prisustvo, neophodno je upoznavati njihov pravi karakter i prema njemu se promišljeno odrediti.
Ključne reči: mediji, kritika, vrednosti, informacija, znanje, indoktrinacija, slobodno vreme, umetnost.
