Vol.5, No 1, 2007pp. 79 - 84
UDC 316.77:008

INTERCULTURAL COMMUNICATION AND CULTURING -
NEW VISTAS AND NEW POSSIBILITIES
Nataša Bakić-Mirić
Department of Pre-Clinical Subjects, School of Medicine, University of Niš

The paper examines intercultural communication as the management of messages for creating meaning across cultures which are defined as codes of congruent messages, historically transmitted patterns of symbols, meanings, and rules. Nominal understanding of culture enlarges our understanding of what being human means and, moreover, expands moral action by locating our humanity within a world with an inherent potentiality. The nature of this emergent new morality and the theoretical implications, that is emergent quantum understanding of culture, brings to bear on intercultural theory and the phenomenon of culturing.
Key words: intercultural communication, culture, morality, quantum, intercultural theory, culturing

INTERKULTURALNA KOMUNIKACIJA I KULTURALNOST
NOVI POGLEDI I NOVE MOGUĆNOSTI
Rad istražuje interkulturalnu komunikaciju kao medijum za prenošenje poruka kroz različite kulture koje su definisane kao kongruentne poruke i istorijski prenosive šeme simbola, značenja i zakona. Nominalno razumevanje pojma kulture, omogućava naše bolje razumevanje šta znači biti ljudsko biće sa visokim stepenom moralnosti koja se postiže uz pomoć čovekove urodjene potencijalnosti. Priroda ove stečene nove moralnosti i njene teorijske implikacije dovode do svestranijeg razumevanja kulture što ide u prilog interkulturalnoj teoriji i fenomenu kulturalnosti.
Ključne reči: interkulturalna komunikacija, kultura, nominalno, interkulturalna teorija, kulturalnost