Vol. 10, No 4, 2013 pp. 431 - 445
UDC 339.137.2:338.124.4(497.11)
BUSINESS ENVIRONMENT AND COMPETITIVENESS OF SERBIAN ECONOMY IN THE CONDITIONS
OF GLOBAL ECONOMIC CRISIS
Marija Džunić1, Nataša Golubović1, Željko Džunić2
1Faculty of Economics, University of Niš
2JUNIS, University of Niš
With the outbreak of the global financial and economic crisis, the trend of continuous improvement in global business environment as a result of economic growth, liberalization and investment in infrastructure was stopped, while in some areas, regressive movements are reported. Increasing the competitiveness of the domestic economy and stable economic growth presupposes the creation of a supportive business environment. Therefore, ensuring a healthy business environment that will facilitate business activities is an imperative. This paper will analyze the quality of the business environment and competitiveness of the Serbian economy during the global financial and economic crisis. On the basis of the analysis of business environment and competitiveness of the Serbian economy the aim of this paper is to identify the main areas in which it is desirable and possible to improve the quality of business environment. These changes are a necessary precondition for improvement of competitiveness of the Serbian economy.
Key Words: economic crisis, business environment, enterprise, competitiveness
POSLOVNO OKRUŽENJE I KONKURENTNOST PRIVREDE SRBIJE U USLOVIMA GLOBALNE EKONOMSKE KRIZE
Sa izbijanjem globalne finansijske i ekonomske krize, trend kontinuiranog poboljšanja globalnog poslovnog okruženja, kao rezultat ekonomskog rasta, liberalizacije i ulaganja u infrastrukturu zaustavljen je, a u nekim oblastima beleže se i regresivna kretanja. Povećanje konkurentnosti domaće privrede i stabilan ekonomski rast pretpostavlja stvaranje podsticajnog poslovnog okruženja. Zato obezbeđenje zdravog poslovnog okruženja koje će olakšati poslovanje preduzećima predstavlja imperativ. U radu će se analizirati kvalitet poslovnog okruženja i konkurentnost privrede Srbije u uslovima globalne finansijske i ekonomske krize. Cilj rada je da se na osnovu analize poslovnog okruženja i konkurentnosti privrede Srbije identifikuju osnovne oblasti u kojima je poželjno i moguće ostvariti poboljšanje kvaliteta poslovnog okruženja. Te promene pretpostavka su povećanja konkurentnosti srpske privrede.
Ključne reči: ekonomska kriza, poslovno okruženje, preduzeće, konkurentnost
