Vol. 10, No 3, 2013 pp. 317 - 329
UDC 330.526.33(4-12)
INTERNATIONALIZATION OF COMPANIES IN SELECTED COUNTRIES OF SOUTH-EAST EUROPE
Jelena Andrašić, Nada Milenković, Miloš Pjanić
Faculty of Economics, Subotica, Serbia
The process of internationalization of companies depends on a large number of both driving and limiting factors. The purpose of the paper is to come to an answer, after having analyzed those factors, which entry mode is optimal in selected countries of South-East Europe. Based on theoretical and practical analysis, followed by a comparative analysis of numerous entry strategies of companies in other country's market, the aim of the research is to verify the primary hypothesis of the paper: Joint venture and strategic alliance represent optimal entry modes in selected countries of South-East Europe. In times of economic and financial crisis there is higher risk aversion of investors, therefore it is necessary to verify an additional hypothesis: Economic, political, legal and social environment represent determining factors for entering a foreign market. Verifying the defined hypothesis shall provide a scientific contribution to drawing conclusions and results of research for the increment of mutual company internationalization processes in selected countries.
Key Words: internationalization, entry modes, risks, factors, environment
INTERNACIONALIZACIJA PREDUZEĆA U ODABRANIM ZEMLJAMA JUGOISTOČNE EVROPE
Proces internacionalizacije preduzeća zavisi od većeg broja, kako pokretačkih, tako i ograničavajućih faktora. Svrha rada je da nakon njihove analize dođe do odgovora koji je to optimalan model ulaska u odabranim zemljama Jugoistočne Evrope. Na osnovu teorijsko-praktične, pa nakon toga i komparativne analize mnogobrojnih strategija ulaska preduzeća na tržište druge zemlje, cilj istraživanja je usmeren na dokazivanje osnovne hipoteze rada koja glasi: Joint venture i strategisjka alijansa predstavljaju optimalne modele ulaska u odabranim zemljama Jugoistočne Evrope. U uslovima ekonomsko-finansijske krize veća je averzija investitora za ulaganje, pa je potrebno dokazati i jednu podhipotezu koja glasi: Ekonomsko, političko, pravno i socijalno okruženje predstavljaju opredeljujuće faktore ulaska na strano tržište. Dokazivanjem navedenih hipoteza pružiće se naučni doprinos u izvođenju zaključaka i rezultata istraživanja za povećanje međusobnih procesa internacionalizacije preduzeća u odabranim zemljama.
Ključne reči: internacionalizacija, modeli ulaska, rizici, faktori, okruženje
