Vol. 10, No 3, 2013 pp. 301 - 315
UDC 005.96:334.63/.64
HUMAN RESOURCE MANAGEMENT IN SMALL AND MEDIUM-SIZED ENTERPRISES: CONCEPTUAL FRAMEWORK
Branka Zolak Poljašević, Saša Petković
Faculty of Economics, University of Banja Luka, Bosnia and Herzegovina

A contemporary approach to human resource management that involves specific practices, policies and systems which influence employees' behavior, their attitudes and work performance is typical for large organizations. As for smaller enterprises, there is a widely accepted opinion that human resource management is not necessary, and is not cost effective. Such approach to employees is wrong, because increased competition imposes on small, as well as on large organizations, the need for better understanding and managing of all available resources. This paper discusses the possibilities and constraints for the application of some basic human resource management practices in small and medium-sized enterprises. Based on a comprehensive literature review, the authors suggest two conceptual models of human resource management. The first one is simple and therefore appropriate for application in micro and small enterprises. The second one is much more suitable for use in medium-sized enterprises, which have potential for further growth.
Key Words: human resource management, human resource practices, micro, small and medium-sized enterprises

MENADŽMENT LJUDSKIH RESURSA U MALIM I SREDNJIM PREDUZEĆIMA: KONCEPTUALNI OKVIR
Savremeni pristup upravljanju ljudskim resursima koji podrazumeva specifične prakse, politike i sisteme kojima se utiče na ponašanje zaposlenih, njihove stavove i radnu uspešnost, najčešće je zastupljen u velikim organizacijama. Kada su u pitanju mala i srednja preduzeća ustaljeno je mišljenje da upravljanje ljudskim resursima nije potrebno i nije isplativo. Ovakav pristup je pogrešan, jer sve veća konkurencija nameće malim, isto kao i velikim organizacijama, potrebu boljeg razumevanja i upravljanja svim raspoloživim resursima. U ovom radu razmatrane mogućnosti i ograničenja primene menadžmenta ljudskih resursa u malim i srednjim preduzećima. Na osnovu sveobuhvatnog pregleda literature autori predlažu dva konceptualna modela za upravljanje ljudskim resursima. Prvi model je jednostavan i može se primeniti u mikro i malim preduzećima. Drugi model je adekvatan za primenu u preduzećima srednje veličine, koja imaju potencijal za dalji rast.
Ključne reči: menadžment ljudskih resursa, prakse menadžmenta ljudskih resursa, mikro, mala i srednja preduzeća