Vol. 10, No 2, 2013 pp. 117 - 127
UDC 338.48:339.137.2(4-12)
IDENTIFYING THE FACTORS OF TOURISM COMPETITIVENESS LEVEL IN THE SOUTHEASTERN EUROPEAN COUNTRIES
Sonja Jovanović, Bojan Krstić, Vesna Janković-Milić
Faculty of Economics, University of Niš, Serbia
The aim of this paper is to identify key factors for competitiveness enhancement and tourism sector development in Southeastern European (SEE) countries. For the purposes of this research, factors (the so-called, pillars and subindexes) of the Travel and Tourism Competitiveness Index (TTCI) have been analyzed by applying proper statistical models (descriptive statistics, correlation analysis, and regression analysis). Considering the fact that there is a high level of correlation between the Global Competitiveness Index (GCI) and TTCI, the influence of TTCI factors on GCI in SEE countries has been analyzed within this paper. This research points out the fact that human resources represent significant factor SEE countries should pay more attention to, when building up new strategies and programs of tourism sector development in function of increasing the competitiveness level and the growth of that sector.
Key Words: tourism, Travel and Tourism Competitiveness Index, analysis, human resources
IDENTIFIKOVANJE FAKTORA KONKURENTNOSTI TURIZMA ZEMALJA JUGOISTOČNE EVROPE
Cilj rada je da se identifikuju kritični faktori za povećanje konkurentnosti i razvoj turističkog sektora u okviru zemalja jugoistočne Evrope. Za svrhe ovog istraživanja, analizirani su faktori tj. komponente (takozvani stubovi i subindeksi) Indeksa konkurentnosti turizma i putovanja (TTCI) primenom odgovarajućih statističkih metoda (deskriptivna statistika, korelaciona i regresiona analiza). Budući da između Globalnog indeksa konkurentnosti (GCI) i TTCI postoji visok stepen korelacije, u radu je izvršena analiza uticaja faktora Indeksa konkurentnosti turizma i putovanja (TTCI) na GCI. U radu je ukazano na to da ljudski resursi predstavljaju značajan faktor na koji bi zemlje jugoistične Evrope trebalo da obrate više pažnje prilikom izrade novih strategija i programa razvoja turističkog sektora u funkciji podizanja nivoa konkurentnosti i njegovog rasta.
Ključne reči: turizam, Indeks konkurentnosti turizma i putovanja, analiza, ljudski resursi
