Vol. 10, No 2, 2013 pp. 89 - 99
UDC 005.94
KNOWLEDGE MANAGEMENT AS CRITICAL ISSUE FOR SUCCESSFUL PERFORMANCE IN DIGITAL ENVIRONMENT
Dijana Kovačević, Tamara Đuričković
Faculty of Economics, University of Montenegro
Knowledge management emerged as a scientific discipline in the early 1990s, but in spite of the fact that it represent a distinct contribution especially of the private sector where the concept of knowledge as a "competitive advantage of the company" and "knowledge capital" hold the sway. One of the reasons for this development has been the emergence of information and communication technologies (ICTs). This paper discusses the importance of knowledge management in companies, the possibility of management and leaders to recognize it and the key issues related to operational aspects of people in knowledge management between mambers of staff and members of staff and customers. Networked organization and virtual organization, as its product, create the preconditions that knowledge as a resource is continually produced and used. The essence of successful business is the distribution and increase of the amount of knowledge among employees in the organization on all levels. The knowledge that employees possess and an adequate management process are prerequisites for achieving competitive advantage.
Key Words: information, knowledge, knowledge management, information technology, digital environment
UPRAVLJANJE ZNANJEM – KLJUČNI FAKTOR USPJEŠNOG POSLOVANJA U DIGITALNOM OKRUŽENJU
Iako je koncept ‘upravljanje znanjem' poznat samo poslednjih 16 godina, on predstavlja poseban doprinos privatnog sektora razvoju ekonomije jer znanje predstavlja "konkurentsku prednost i kapital preduzeća". Jedan od razloga za ovakav razvoj bila je pojava informacionih i komunikacionih tehnologija u posljednjoj deceniji. Ovaj rad ukazuje na značaj upravljanja znanjem u preduzećima, mogućnost menadžera i lidera da ga prepoznaju i istražuje ključne čonjenice koja se odnose na operativnost ljudi u razmjeni znanja među zaposlenim, i od zaposlenog ka krajnjem korisniku. Umrežena organizacija stvara preduslove konstantnog stvaranja i korišćenja znanja kao resursa. Suština uspješnog poslovanja postaje distribucija i povećavanje znanja među zaposlenima u organizaciji, na svim nivoima. Znanje zaposlenih i adekvatan proces upravljanja su preduslovi postizanja konkurentske prednosti.
Ključne reči: informacije, znanje, menadžment znanja, informacione tehnologije, digitano okruženje
