Vol. 9, No 4, 2012 pp. 481 - 494
UDC 65.015.25
SELECTION OF PERFORMANCE MEASURE SYSTEM AS A BASE OF AIRPORT OPERATIONAL CONTROL USING MULTI CRITERIA DECISION MAKING APPROACH
Tatjana Stevanović, Jelena Stanković
Faculty of Economics, University of Niš, Serbia
tatjana.stevanovic@eknfak.ni.ac.rs
In contemporary's business environment, successful company must be socially responsible and environmentally conscientious in addition to essential tendency for maximizing profits, because only in this way can it ensure competitiveness in the market. Performance measuring of the airport is a critical management activity, which must be consistent with the goals, strategies and key success factors. Since the decision making is based on facts about considered task and their detailed analysis, the essence of optimization consists of the requirement to choose the best variant from the range of possible alternatives, on the basis of the adopted criteria. In this regard, in the example of the airport, there is a tendency to optimize by multiple criteria, where in the addition of essential economic, the environmental, social and other criteria are included.
Key Words: performance management, business, utility and environmental objectives, decision making
IZBOR SISTEMA MERA PERFORMANSI KAO OSNOVA OPERATIVNE KONTROLE AERODROMA PRIMENOM VIŠEKRITERUJUMSKOG PRISTUPA ODLUČIVANJU
U savremenom poslovnom okruženju, uspešna kompanija pored maksimiranja profita, mora biti društveno odgovorna i ekološki savesna, jer se jedino na takav način može obezbediti konkurentnost na tržištu. Merenje performansi aerodroma, predstavlja kritičnu menadžment aktivnost koja mora biti usklađena sa postavljenim ciljevima, strategijama i ključnim faktorima uspeha. Kako se donošenje odluka bazira na argumentovanim činjenicama o razmatranom problemu i njihovoj detaljnoj analizi, suština optimizacije se sastoji u zahtevu da se iz niza mogućih alternativa izabere najbolja varijanta, i to na osnovu usvojenog kriterijuma. S tim u vezi, javlja se težnja da se optimizacija na primeru aerodroma vrši po više kriterijuma, gde se pored esencijalnih ekonomskih, uvažavaju i ekološki, socijalni i drugi kriterijumi.
Ključne reči: upravljanje perofrmansama, poslovni, uslužni i ekološki ciljevi, donošenje odluka
