Vol. 9, No 2, 2012 pp. 215 - 240
UDC 005.71-021.131
VIRTUAL ORGANIZATIONS IN TELECOMMUNICATIONS INDUSTRY – CASE OF MONTENEGRIN COMPANY
Jasmina Ćetković1, Miloš Knežević2, Mija Nenezić3
1Faculty of Economy Podgorica, Montenegro
2Faculty of Civil Engineering Podgorica, Montenegro
3Ministry of Economy, Montenegro
jasmina@ac.me
Telecommunications represent one of the most prosperous and growing industries in the world, since it is placed on the source of transformations occurring on all markets. The purpose of this research is to explore the optimal solutions and practices in telecommunications, relative to the improvement potential in efficiency, effectiveness, profitability and competition, by establishment and operation of certain modes of virtual organization, while the subject of the research is exploring feasible ways to establish, manage and operate a virtual organization in telecommunication industry, based on a study of a Montenegrin company. Potential modes of operation and recommendations stem from the case studies of a globally renowned and highly successful international telecommunication company, which has, continuously and effectively, applied various mechanisms of virtual organization in its business operations, as well as based on PEST and SWOT analysis of the current state-of-art in Montenegrin telecommunication sector. Overall conclusion of the research allows for improvements in efficiency and effectiveness of business operations based on the configuration of the most suitable type of virtual organizations, given the specific conditions of Montenegrin economy and size of the market, as well as taking into account the transformative characteristics of the telecommunication industry.
Key Words: globalization, communications, telecommunications, virtual organizations
VIRTUELNE ORGANIZACIJE U TELEKOMUNIKACIONOJ INDUSTRIJI NA PRIMJERU KOMPANIJE U CRNOJ GORI
Telekomunikaciona industrija predstavlja jednu od najprosperitetnijih grana u svijetu, jer je na izvoru transformacija koje se dešavaju na svim tržištima. Svrha ovog istraživanja je pronalaženje najboljih rješenja i prakse u telekomunikacionoj industriji, u odnosu na mogućnosti povećanja efikasnosti, efektivnosti, profitabilnosti i konkurentnosti formiranjem i podržavanjem određenih vidova virtuelnih organizacija. Predmet istraživanja ovog rada predstavlja mogućnost osnivanja, vođenja i održavanja određenog oblika virtuelne organizacije na primjeru crnogorske telekomunikacione kompanije. Mogućnosti i preporuke su izvedene iz studije slučaja globalno uspješne telekomunikacione inostrane kompanije, koja uspješno i održivo primjenjuje model virtuelne organizacije u svom poslovanju i na osnovu sprovedenih PEST i SWOT analiza. Generalni zaključak istraživanja je da u cilju poboljšanja efikasnosti i efektivnosti rada, potrebno je forsirati oblik virtuelne organizacije koji je najpodesniji za crnogorsko tržište i privrednu granu kao što je telekomunikaciona industrija.
Ključne reči: globalizacija, komunikacija, telekomunikaciona industrija, virtuelne organizacije
