Vol. 9, No 1, 2012 pp. 139 - 148
UDC 004:007]:65.017.2/.32
THE DEGREE OF THE APPLICATION OF E-BUSINESS IN SMALL AND MEDIUM-SIZED ENTERPRISES
Biljana Rondović
Faculty of Economics, University of Montenegro
biljaro@ac.me
One of the characteristics of the past decade has been the digitization of the total economic sphere. Pervasive influence of the information and telecommunication technology (ICT) was visible in small and medium sized enterprises. Unfortunately, it was not visible enough. The situation in the field of electronic business in the small and medium-sized enterprises is at an enviable level. There are a lot of open questions, regarding the scepticism protection problems, the method of payment, guarantees, the possibility of return of goods purchased in the electronic environment, etc. The objective of this paper is to indicate in which quantity the SMEs apply the concept of business in the electronic environment, which are the limiting factors of the low degree of e-Business appliance and what steps should be taken for its affirmation. It is also known that the usage of ICT in modern business has an effect on a company's production as well as its future development; however, the electronic way of doing business does not exist yet. Why?
Key Words: e-business, small and medium-sized enterprises, information, information and telecommunication technology globalization, development
ULOGA ELEKTRONSKOG BIZNISA U MALIM I SREDNJIM PREDUZEĆIMA
Bitna karakteristika poslednje dekade je digitalizacija u celokupnoj ekonomskoj sferi. Vidljiv je značajan stepen upotrebe Informaciono telekomunikacione tehnologije (ICT) u malim i srednjim preduzećima. Nažalost, ne u dovoljnoj meri. Stanje na polju elektronskog biznisa u malim i srednjim preduzećima nije na zavidnom nivou. Postoji puno otvorenih pitanja, skepticzma po pitanju problema zaštite, načina plaćanja, garancija, mogućnosti povraćaja robe kupljene u elektronskom okruženju i sl. Cilj ovog rada je da ukaže u kolikoj meri MSP primenjuju concept poslovanja u elektronskom okruzenju, koji su limitirajuci faktori slabog stepena primene e-biznisa i šta se mora preduzeti u cilju njegove afirmacije. Svima je jasno da efikasna upotreba ICT u savremenom poslovanju daje doprinos kako povećanju produktivnosti kompanija, tako i njihovom budućem razvoju, ali elektronsko poslovanje u svom punom značenju još uvek ne postoji. Zašto?
Ključne reči: elektronski biznis, mala i srednja preduzeća, informacije, informaciono-telekomunikacione tehnologije, globalizacija, razvoj
