Vol. 9, No 1, 2012 pp. 93 - 110
UDC 005.94
THE ROLE OF KNOWLEDGE MANAGEMENT IN INCREASING ENTERPRISE'S INNOVATIVENESS
Bojan Krstić, Bojan Petrović
Faculty of Economics, University of Niš, Serbia
bojan.krstic@eknfak.ni.ac.rs
In the contemporary business world, characterized by dynamic and continuous changes, the competitiveness of enterprises depends on the speed by which they introduce new, superior products/services and innovate various business processes in comparison with rivals in the market. The competitiveness of enterprises is determined by their flexibility and innovation ability. Knowledge, as a resource, and knowledge management, as the so-called meta-resource, are the factors that determine innovation capacity of an enterprise. The aim of this paper is to point out the importance of developing and implementing an effective system of knowledge management in the modern enterprises for innovativeness. This is because knowledge management affects better utilization of enterprises' resources for creating innovations and increasing their absorptive capacity, i.e. increasing the ability to use external knowledge in the function of improving the level of previously acquired knowledge.
Key Words: knowledge, knowledge management, innovativeness, competitiveness, enterprise
ULOGA UPRAVLJANJA ZNANJEM U POVEĆANJU INOVATIVNOSTI PREDUZEĆA
U savremenom poslovnom svetu koji karakterišu dinamične i kontinuirane promene, konkurentska sposobnost preduzeća zavisi od brzine kojom ono može uvesti nove, superiornije proizvode/usluge i inovirati različite poslovne procese u odnosu na rivale na tržištu. Konkurentnost preduzeća determinisana je njegovom fleksibilnošću i inovacionom sposobnošću. Znanje kao resurs i upravljanje znanjem kao takozvani meta resurs, faktori su inovacione sposobnosti preduzeća. Cilj ovog rada je da pokaže značaj razvoja i primene efikasnog sistema za upravljanje znanjem za inovativnost savremenog preduzeća. Ovo, stoga, što upravljanje znanjem utiče na bolje korišćenje resursa preduzeća za kreiranje inovacije i povećanje njegovog absorpcionog kapaciteta, odnosno sposobnosti korišćenja eksternog znanja u funkciji povećanja nivoa ranije stečenog znanja.
Ključne reči: znanje, upravljanje znanjem, inovativnost, konkurentnost, preduzeće
