Vol. 9, No 1, 2012 pp. 27 - 38
UDC 338.45(497.11)
ORIENTATION OF THE SERBIAN INDUSTRY TO INNOVATION AND QUALITY COMPETITIVENESS
Ljubodrag Savić1, Gorica Bošković22, Vladimir Mićić3
1Faculty of Economics, University of Belgrade, Serbia
ljubas@vektor.net
2Faculty of Economics, University of Niš, Serbia
3Faculty of Economics, University of Kragujevac, Serbia
One of the most important issues of industrial development represents the industry's capability to become involved in international economic flows. This issue is especially important for small countries, such as Serbia, to which the only path is their integration into the world economy in order to secure the stable economic growth rate and the increase in population's living standard. This implies stable and high growth tempo of the export of industrial products of adequate technological level and quality aligned with the demand in the world market. In the past development processes, Serbia has not achieved the satisfactory economic and technological competitiveness of the industry. It involves the structural problem, primarily conditioned by scarce capability of industrial enterprises to decrease the business costs and improve product performance. The paper warns of the highly unfavorable international position of Serbia in terms of achieved competitiveness of the industry and at the same time elaborates on innovation and product quality as key factors that can incite that competitiveness.
Key Words: Serbian industry, competitiveness, innovation, product quality
ORIJENTACIJA INDUSTRIJE SRBIJE KA KONKURENTNOSTI INOVACIJAMA I KVALITETOM
Jedno od najznačajnijih pitanja razvoja industrije predstavlja njena sposobnost da se uključi u međunarodne privredne tokove. Ovo pitanje je posebno značajno za male zemlje, poput Srbije, kojima je za obezbeđivanje stabilnih stopa privrednog rasta i povećanje standarda stanovništva, jedini put njihova integracija u svetsku ekonomiju. To podrazumeva stabilan i visok tempo rasta izvoza industrijskih proizvoda odgovarajućeg tehnološkog nivoa i kvaliteta, usklađenih sa tražnjom na svetskom tržištu.
U dosadašnjim razvojnim procesima, Srbija nije postigla zadovoljavajuću ekonomsku i tehnološku konkurentnost industrije. U pitanju je strukurni problem, prevashodno uslovljen nedovoljnom sposobnošću industrijskih preduzeća da snižavaju troškove poslovanja i da unapređuju performanse proizvoda. U radu se upozorava na veoma nepovoljan međunarodni položaj Srbije u pogledu ostvarene konkurentnosti industrije i, istovremeno se, kao ključni faktori koji mogu podstaći tu konkurentnost, elaboriraju inovacije i kvalitet proizvoda.
Ključne reči: industrija Srbije, konkurentnost, inovacije, kvalitet proizvoda
