Vol. 9, No 1, 2012 pp. 15 - 26
UDC 005.334
PARADIGMATIC CRISIS OF MANAGEMENT
Татьяна Иванова Юрьевна1, Snežana Živković2
1Ulyanovsk State University, Ulyanovsk, Russia
2Faculty of Occupational Safety, Niš, Serbia
snezana.zivkovic@znrfak.znrfak.ni.ac.rs
There is no doubt that the world around us has changed, is changing and will change. The dynamic nature of companies that exist today brings not only advan¬tages but also complex tasks for people who run them. Efficiency in operation of socio-economic system depends to a great extent on the efficiency of its management system. Research in the areas of management and organi¬zation as well as grasping their essence based on interdisciplinary app¬roach¬es, is a prerequisite for efficient manage¬ment at different levels of socio-eco¬nomic systems. Concepts of managing activities in the sphere of business can not be reduced to some recipes, instructions or regulations. They are constantly improving and trans¬forming along with the changes in science, economics and society. In this paper, the authors attempt to develop concepts about the transformation of organizations into a new qualitative state, which is indicated by the term "virtual business system". In fact, recently, in countries with developed market economy, the organizational structure of companies is fundamentally changing and it is primarily associated with a thorough change of work processes in terms of introducing new information and communication technologies. The depth of these radical changes allows us to speak about the beginning of a revolution in the sphere of business which is, by its effects, comparable to the industrial revolution of the 18th and 19th century. The subject of this paper is the attempt to formulate the basic signs of paradigmatic crisis management. It should be noted that sometimes it is inappropriate to equate bureaucracy crisis and crisis management, considering that the bureaucracy was one of the first stages in the development of menagerisation. In this regard, the paper objective is focused on the assertion that there is not internal crisis management, but the demanagerisation of business as a result of systemic, paradigmatic crisis of management.
Key Words: management, demanagerisation, socio-economic system, paradigm, virtualization
PARADIGMATSKA KRIZA MENADŽMENTA
Nema sumnje da se svet oko nas menjao, da se menja i da će se menjati. Dina¬mična priroda organizacija koje danas postoje nosi sa sobom kako prednosti, tako i nove složene za¬dat¬ke za ljude koji upravljaju ovim organizacijama. Efikasnost funkcionisanja socijalno-ekonomskog sistema u znatnoj meri zavisi od efi¬kas¬nosti njegovog sistema upravljanja. Istraživanje procesa upravljanja, organizacionih pro¬ce¬sa i prodiranje u njihovu suštinu na osnovu interdisciplinarnih pristupa predstavlja uslov efikasnog upravljanja na različitim nivoima u socijalno ekonomskim sistemima. Pojmovi upravljačke delatnosti u sferi poslovne aktivnosti se ne mogu svesti na nekak¬ve recepte, instrukcije ili pravilnike. Oni se stalno usavršavaju i transformišu zajedno sa pro¬me¬na¬ma u nauci, ekonomiji i društvu. U radu, autori pokušavaju da razviju pojmove o tranfor¬maciji organizacija u novo kvalitativno stanje koje je označeno pojmom "virtualni biznis-sistem". Naime, u poslednje vreme, u zemljama sa razvijenom tržišnom ekonomijom, suštinski se menja or¬ga¬ni¬za¬ciona struktura preduzeća što je, pre svega, povezano sa korenitom promenom radnih procesa u uslovima uvođenja novih informacionih i komunikacionih tehnologija. Dubina i radikalnost ovih promena omogućuju da se govori o početku revolucije u sferi biznisa koja se, po svojim posledica¬ma, može uporediti sa industrijskom revolucijom XVIII - XIX veka. Predmet rada predstavlja pokušaj formulacije osnovnih znakova paradigmatske krize menadžmenta. Potrebno je naglasiti da je ponekad neumesno poistovećivati krizu birokratije i krizu menadžmenta, obzirom da je birokratija bi¬la jedan od prvih stadijuma u nastanku menadžerizma. S tim u vezi, cilj rada usmeren je na konstataciju da nije reč o unutrašnjoj krizi menadž¬men¬ta već o demenadžerizaciji biznisa kao rezultatu sistemske, paradigmatske krize menadžmenta.
Ključne reči: menadžment, demenadžerizacija, socijalno-ekonomski sistem, paradigma, virtuelizacija