Vol.8, No 1, 2011 pp. 69 - 81
UDC 338.48(497.11)
THE PLACE AND ROLE OF EVENTS IN THE TOURIST DEVELOPMENT OF THE SOUTHWEST SERBIA CLUSTER
Vukašin Šušić, Dejan Đorđević
University of Niš, Faculty of Economics, Serbia
vukasin.susic@eknfak.ni.ac.rs
Events are activities that belong to the group of created attractions, which every destination that plans the successful development of tourism should have. The main role of the event is to promote tourism through the autonomous power of attraction of the event itself and to complement the tourist supply of a particular destination. The Southwest Serbia cluster has significant attractive features for the development of different forms of tourism, where a special role is played by event tourism, that is, various types of events. Some events in this cluster are of international significance, since, in addition to attracting domestic tourists, they also attract a significant number of foreign ones.
Key Words: cluster, Southwest Serbia, events, festivals, event tourism
MESTO I ULOGA DOGAĐAJA U RAZVOJU TURIZMA U KLASTERU JUGOZAPADNA SRBIJA
Događaji su aktivnosti koje pripadaju grupi izgrađenih atraktivnosti, koje treba da ima svaka turistička destinacija koja planira uspešan razvoj turizma. Onovna uloga događaja je da promoviše turizam putem autonomne privlačne snage samog događaja i da upotpuni turističku ponudu određene turističke destinacije. Klaster Jugozapadna Srbija raspolaže značajnim atraktivnim atributima za razvoj različitih oblika turizma, gde posebnu ulogu ima manifestacioni turizam, odnosno različiti tipovi događaja. Neki događaji u ovom klasteru imaju internacionalni značaj, jer pored domaćih privlače u znatnom broju i strane turiste.
Ključne reči: klaster, Jugozapadna Srbija, događaji, festivali, manifestacioni turizam
