Vol.8, No 1, 2011 pp. 57 - 67
UDC 334.75 001.895
STRATEGIC ALLIANCES AND INNOVATION STRATEGIES
Suzana Stefanović1, Ana Dukić2
1Faculty of Economics, University of Niš, Serbia
suzana.stefanovic@eknfak.ni.ac.rs
2High School of Economics, Arandjelovac, Serbia
anadukic01@gmail.com
In the era of globalization, strategic alliances are becoming more and more relevant as a tool for meeting customer demands and a significant form of growth. Contemporary business environment forces companies to create alliances, which enable them to take better market position. Innovativeness plays crucial role in accomplishing business efficiency and better market position. Every strategic alliance, which aims to become a market leader, must invest in innovation and formalization of strategic innovation system. The future belongs to the strategic alliances that realize the importance of formulation and implementation of innovation strategies first. In other words, successful implementation of strategy of innovation enables sustainable competitive advantage for strategic alliances.
Key Words: strategic alliance, innovation strategy, competitiveness, strategic innovation system
STRATEGIJSKE ALIJANSE I INOVATIVNE STRATEGIJE
U eri globalizacije sve više se stavlja akcenat na značaj postojanja strategijskih alijansi, kao važnog mehanizma za zadovoljavanje potreba kupaca, ali i sve prisutnije forme rasta preduzeća. Savremeno poslovanje primorava preduzeća da sklapaju saveze, koji im omogućavaju da se bolje pozicioniraju na tržištu. Inovativnost ima ključnu ulogu u kreiranju efikasnog poslovanja i tržišnog pozicioniranja. Svaka strategijska alijansa koja pretenduje da postane lider na tržištu, mora da investira u inovacije i formalizaciju strategijsko inovacijskog sistema. Budućnost pripada onim strategijskim alijansama koje na vreme uoče značaj formulisanja i primene inovativne strategije. Naime, uspešna primena inovativne strategije omogućuje strategijskim alijansama da ostvare održivu konurentsku prednost.
Ključne reči: strategijska alijansa, inovativna strategija, konkurentnost, strategijsko inovacijski sistem
