Vol.7, No 3, 2010 pp. 309 - 317
UDC 338.48:615.838 (497.11 Niška Banja)
THE POSITION OF NIŠKA BANJA (NIŠ SPA) IN SERBIAN SPA TOURISM
Živorad Gligorijević1, Jelena Petrović2
1Faculty of Economics, University of Niš, 18000 Niš, Serbia
2Faculty of Natural and Mathematical Sciences, University of Niš, 18000 Niš, Serbia
zivorad.gligorijevic@eknfak.ni.ac.rs, jelena_asistent@yahoo.com

All the indicators about the development of tourism in Serbia so far point to the spa tourism as a chance that has been missed. If economic and social circumstances had been different, the majority of spas in Serbia would undoubtedly have found a place among the most attractive destinations in Europe in view of tourist demand and natural resources. As a spa with a long tradition, Niska Banja shared the destiny of Serbian spa tourism. Thermo-mineral springs and radon gas are primary natural resources of Niska Banja which are used as natural means in spa treatment and rehabilitation. However, tourist flow of Niska Banja is inadequately proportional to its natural resources. The authors point to the characteristics of the current and possible future tourism development.
Key Words: tourist flow, spa tourism, Niska Banja, development

MESTO NIŠKE BANJE U BANJSKOM TURIZMU SRBIJE
Svi pokazatelji o dosadašnjem razvoju turizma u Srbiji ukazuju da banjski turizam predstavlja propuštenu šansu. Da su privredne i društvene okolnosti bile drugačije nesumljivo je da bi, sa stanovišta turističke tražnje i prirodnog bogatstva, većina banja u Srbiji našla mesto među najatraktivnijim destinacijama Evrope. Kao banja sa dugom tradicijom, Niška Banja je delila sudbinu banjskog turizma Srbije. Termomineralni izvori i gas radon su primarne prirodne vrednosti Niške Banje, koje se koriste kao prirodni faktori banjskog lečenja i rehabilitacije. Međutim, turistički promet Niške Banje nije adekvatno srazmeran njenim prirodnim vrednostima. Autori ukazuju na karakteristike dosadašnjeg i mogućnosti njenog budućeg razvoja turizma.
Ključne reči: turistički promet, banjski turizam, Niška Banja, razvoj