Vol.7, No 2, 2010 pp. 227 - 234
UDC 005.962.11
TIME MANAGEMENT AS THE ASSUMPTION OF MODERN BUSINESS
Agneš Boljević, Jelena Premović
The Faculty of Economics Subotica, University of Novi Sad, Serbia
boljevic@ef.uns.ac.rs,
jelena.premovic@gmail.com
The modern business environment is characterized by complex and dynamic changes that are reflected through the uncertainty and risk in business; therefore adaptation to a number and variety of changes, increased competition and continuous improvement of performance, represent the basic assumptions of survival and development of the modern enterprise. Concentration and centralization of capital, increased competition, rapidly changing phenomena and events, shortening life cycle of product and technology - have influenced the increasing role and importance of future research and economic forecasts that are now used for the entire socio-economic system. Time management and research and prediction of future events and processes in order to master them, is a prerequisite for the successful strategic management and implementation of action for the successful performance of companies in the future. Companies need to react to rapid changes in their environment in time – timely response management is able to carry out actions that will reduce uncertainty and threat, while reinforcing the impact of potential opportunities and chances for successful performance of companies in the future. When researching future one should always take into consideration the time factor as the dominant influence. Modern top managers are aware of the importance of time and while they are managing business processes, they pay more and more attention to the study of time.
Key Words: uncertainty, future, time horizon, time management, timeliness
UPRAVLJANJE VREMENOM KAO PRETPOSTAVKA SAVREMENOG POSLOVANJA
Savremeni poslovni ambijent karakterišu složene i dinamične promene u okruženju koje se reflektuju kroz neizvesnost i rizik u poslovanju, zbog čega prilagođavanje brojnim i raznovrsnim promenama, povećanje konkurentnosti i stalno poboljšanje performansi, predstavljaju osnovne pretpostavke opstanka i razvoja savremenog preduzeća. Koncentracija i centralizacija kapitala, povećana konkurencija, brze promene pojava i događaja, skraćivanje životnog ciklusa proizvoda i tehnologije – uticale su na povećanje uloge i značaja istraživanja budućnosti i ekonomskog predviđanja koja se danas koriste za potrebe čitavog društveno-ekonomskog sistema. Upravljanje vremenom u kontekstu anticipiranja i adekvatnog predviđanja budućih događaja i procesa, predstavlja preduslov za uspešno strateško upravljanje i sprovođenje akcija za uspešan nastup preduzeća u budućnosti. Preduzeća moraju da reaguju na česte promene u svom okruženju pravovremeno. Pravovremenim reagovanjem menadžment je u mogućnosti da sprovodi akcije kojima će smanjiti neizvesnost i pretnje, uz istovremeno pojačavanje uticaja potencijalnih mogućnosti i šansi za uspešano poslovanje preduzeća u budućnosti. Prilikom istraživanja budućnosti potrebno je uvek uvažavati vreme kao dominantan faktor uticaja. Savremeni top menadžeri su svesni značaja vremena i prilikom upravljanja poslovnim procesima, sve veću pažnju posvećuju proučavanju upravljanju vremenom.
Ključne reči: neizvesnost, budućnost, vremenski horizont, upravljanje vremenom, pravovremenost
