Vol.7, No 2, 2010 pp. 201 - 208
UDC 338.4-6:615.8
MODERN MEDICAL TOURISM AS A MARKET NICHE OF HEALTH TOURISM
Milan Spasojević, Vukašin Šušić
University of Nis, Faculty of Economics, Serbia
svukasin@sbb.rs
The combination of medicine and tourism is a relatively new type of tourism, which has expanded around the world over the last years. The increased demand for services in medical tourism is above all related to the crisis in the health system of developed countries, high cost of health services, long waiting lists for procedures, as well as the ever present process of population aging in developed countries of the world. The key factor in choosing a destination in less developed countries of the world, apart from the price, is the standard in medical services, staff expertise, technological equipment in hospitals, as well as the tourist attractiveness of the destination itself. These new tourist forces on the tourist market of health services offer top quality medical facilities, spas, wellness centres and hotels in all major cities.
Key Words: health tourism, medical tourism, market niche, factors of development, destination
SAVREMENI MEDICINSKI TURIZAM KAO TRŽIŠNA NIŠA ZDRAVSTVENOG TURIZMA
Kombinacija medicine i turizma relativno je nov tip turizma koji je poslednjih godina u svetu doživeo ekspanziju. Povećana tražnja za uslugama u medicinskom turizmu povezana je pre svega sa krizom u ztravstvenom sistemu razvijenih zemalja, visokom cenom zdravstvenih usluga, dugom listom čekanja na medicinske zahvate, kao i sve prisutnijmi procesom starenja stanovništva razvijenih zemalja sveta. Ključan faktor u izboru neke destinacije, koja se nalazi u manje razvijenim zemljama sveta, osim same cene, je standard medicinskih usluga, stručnost medicinskog osoblja i tehnološka opremljenost bolnica, kao i turistička atraktivnost same destinacije. Ove nove turističke sile na turističkom tržištu zdravstvenih usluga nude vrhunski kvalitet svojih medicinskih ustanova, banjskih mesta, wellness centara i hotela u svim većim gradovima.
Ključne reči: zdravstveni turizam, medicinski turizam, tržišna niša, faktori razvoja, destinacija
