Vol.7, No 1, 2010 pp. 137 - 150
UDC 316.472.45:65.017.2/.32
SMALL FIRMS, SOCIAL NETWORKS AND ECONOMIC
PERFORMANCE
Marija Džunić
Faculty of Economics, University of Nis, Serbia
marija_dzunic@ni.ac.rs
Starting from the theoretical concept of “embeddedness” of economic
relations in the social structure, this paper focuses on the attempt to
examine the effects of different forms of social relations between firms
on their business performance. As a framework for studying these effects,
the concept of social networks and social capital is used, with an attempt
to show the specific organizational forms of social capital as well as
the direct consequences of their application in terms of business performance
of small and medium enterprises. Also, it is pointed out to the possible
role of the state in creating cooperative relations between firms, especially
in the field of innovation, by encouraging and stimulating collaboration
and networking.
Key Words: Social networks, small and medium enterprises,
economic performance, social capital
MALA PREDUZEĆA, DRUŠTVENE MREŽE I EKONOMSKI
REZULTATI
Polazeći od teorijske koncepcije o ukorenjenosti ekonomskih odnosa u društvenoj
strukturi, u ovom radu prikazan je pokušaj da se ispitaju efekti različitih
formi socijalnih relacija između preduzeća na njihove poslovne performanse.
Kao okvir za proučavanje tih efekata korišćen je koncept društvenih
mreža i socijalnog kapitala, uz pokušaj da se prikažu konkretne organizacione
forme socijalnog kapitala i direktne posledice njihove upotrebe u vidu
poslovnih rezultata malih i srednjih preduzeća. Takođe, ukazano je na
moguću ulogu države u kreiranju kooperativnih veza između preduzeća,
naročito na polju inovacija, kroz ohrabrivanje i podsticanje saradnje
i umrežavanja.
Ključne reči: društvene mreže, mala i srednja preduzeća,
ekonomski rezultati, socijalni kapital
