Vol.6, No 1, 2009 pp. 59 - 67
UDC
005.96
DEVELOPMENT OF HUMAN RESOURCES AS STRATEGIC FACTORS OF THE COMPANIES' COMPETITIVE ADVANTAGE
Jelena Vemić Đurković
Faculty for Service Business, University Educons
djurkovic.jelena@yahoo.com
Today, in the midst of a complex and turbulent environment, the world economy and market are developing quickly. In the analysis of their competitive factors, the prevailing understanding is that the bases from which everything begins and on which everything depends are the people and their position rather than structure and function. Competitive position of any business system within the global business environment depends on its flexibility, inventiveness and focusing on their employees' quality. The subject of this article is the development of the employees as the generic function of human resource management from the viewpoint of its influence on individual performances, and based on this, on direct effect on the company's development and the increase of its competitiveness. The main starting point of this article is the idea that knowledge, as the result of the employees' development, is becoming a strategic resource and centre of competitive advantage and differentiation in modern economy. Attempting to change from within to adjust to external changes, modern organizations encourage development of employees and seek after methods and instruments enabling them to change the employees' knowledge and skill structure as the basis of organizational development.
Key Words: Development of human resources, knowledge, human resource management, competitive advantage, education, learning organization.
RAZVOJ LJUDSKIH RESURSA KAO STRATEŠKI FAKTOR KONKURENTSKE PREDNOSTI PREDUZEĆA
Današnja svetska ekonomija i privreda nalaze se u brzom usponu i složenom i turbulentnom okruženju. U analizi njihovih konkurentnih faktora, sve više preovladava shvatanje da je čovek i njegov položaj, a ne struktura ili funkcija veći osnov od koga sve počinje i od koga sve zavisi. Konkurentna pozicija svakog poslovnog sistema u globalnom poslovnom, okruženju, zavisi od njegove fleksibilnosti, invetivnosti i fokusa na kvalitet svojih zaposlenih. Predmet ovog rada je razvoj zaposlenih kao generička funkcija menadžmenta ljudskih resursa iz ugla njenog uticaja na performanse pojedinca i na toj osnovi posrednog efekta na razvoj preduzeća kao i jačanje njegove konkurentnosti. Glavno polazište rada je u stavu da je znanje kao rezultat razvoja zaposlenih, postao strateški resurs i izvorište konkurentne prednosti i diferencijacije u savremenoj ekonomiji. U nastojanju da se menjaju iznutra, kako bi bile prilagodljive spoljnim promenama, savremene organizacije podstiču razvoj zaposlenih i tragaju za metodama i instrumentima koje im omogućavaju promenu strukture znanja i sposobnosti zaposlenih, kao osnovu organizacionog razvoja.
Ključne reči:
razvoj ljudskih resursa, znanje, menadžment ljudskih resursa, konkurentska prednost, obrazovanje, učeća organizacija.
