Vol.5 No 3, 2008 pp. 205 - 215
UDC 339.187.44 (497.11)
THE NEW DIRECTIONS IN ENACTMENT OF FRANCHISING REGULATION IN SERBIA
Tamara Milenković Kerković
Faculty of Economics, University of Niš, Trg kralja Aleksandra Ujedinitelja 11, Serbia
tamara.kerkovic@eknfak.ni.ac.rs
Together with visible trends of development and promotion of franchising activities in Serbia during the last year, there are numerous attempts in new Serbian legislation policy to regulate franchising agreement de lege ferenda. Besides the process of entering of many foreign franchising systems into Serbian economy, there are contemporary attempts of Serbian legal doctrine and legislative practice to regulate some aspects of the franchising agreement. The most successful was the work of the Commission of Legal Experts formed by the Serbian Government in 2006, which proposed a model for the regulation of franchising agreement as well as leasing and factoring, as presently unknown contracts in Serbian legislation, at he end of 2007. Those rules will be integrated as "New Commercial Contracts" in Serbian Law of Obligation which will be a part of the new Serbian Civil Code which will be enacted by the Commission. The norms, which regulate franchising proposed by the Serbian legislator, are relationship provisions regulating contractual relationships between the franchiser and franchisee. Those norms define the most important obligation aspects of franchising agreement, including its definition and essential elements, content of the contract, contractual specifications, written form, registration requirements, obligation of the parties, restrictions, responsibilities, termination and other relationship norms which are stipulated on order to protect the equivalency of mutual commitments in franchising contracts as well as the position of the franchisee as the economically weaker party. Following the trends of international franchising regulations realized under auspices of the UNIDROIT, a part of the Serbian legal doctrine accepst the modern concept of franchising disclosure regulation, which is prevalent in most countries that already have regulated franchising agreement. Franchiser commitment to provide a franchisee with necessary information before entering into franchising contract will help him make a valid decision on entering into franchiser's concept of business. Enactment of disclosure franchise regulation will be a means to create a secure legal environment between all the parties in franchise agreements in Serbian economy.
Key words:  Franchising agreement, UNIDROIT Model Law, disclosure
NOVI PRAVCI U REGULISANJU UGOVORA O FRANŠIZINGU U SRBIJI
Uporedo sa vidljivim porastom franšiznog poslovanja u Srbiji u poslednje dve godine, kao i zajedno sa promotivnim i edukativnm aktivnostima novoosnovanog Centra za franšizing u okviru PKS i srpska legislativa se okrece ovom ugovoru autonomnog trgovinskog prava u težnji da uredi obligaciono-pravna dejstva tog po mnogo čemu specifičnog  pravnog posla. Bilo je tokom poslednjih godina više pokušaja da se uredi oblast ugovora o franšizingu a najveće rezultate imala je Komisija za izradu Građanskog zakonika Republike Srbije koju je 2006. god. osnovala srpska Vlada. Model regulative ugovora o franšizingu ovo je telo predložilo i ugradilo u deo koji reguliše tzv. "nove trgovinske ugovore". Norme koje srpski legislator predlaže treba da urede relativno-pravni odnos između subjekata franšizing poslovnog odnosa, a pre svega bitne elemente  ugovora, sadržinu ugovora, pismenu formu, obavezu registracije, obaveze ugovornih strana, pitanja odgovornosti, prestanka ugovornog odnosa kao i druga pitanja koja treba da očuvaju osetljivu ravnotežu uzajamnih davanja ali i da obezbede zaštitu ekonomski inferiornijeg ugovornog partnera. Regulativa ugovora o franšizingu koja je ostvarena na međunarodnom planu (UNIDROIT) kao i u uporednom zakonodavstvu nosi primetan trend regulative obaveze predugovornog obaveštavanja korisnika franšizinga o svim bitnim aspektima budućeg pravnog posla kako bi korisnik franšizinga bio u stanju da donese utemeljenu odluku o ulasku sistem franšiznog poslovanja davaoca franšizinga. Stoga se autor u radu zalaže za izmenu pravila o potrebi registracije ugovora o franšizingu a za unošenje de lege ferenda pravila o obavezi davaoca da određeni period pre ulaska u ugovorni odnos korisniku obezbedi dokument koji sadrži obaveštenja sa najznačajnijim aspektima budućeg ugovornog odnosa.
Ključne reči:  ugovor o franšizingu, Model Zakon UNIDROIT, obaveza obaveštavanja