Vol.5 No 2, 2008 pp. 167- 172
UDC 005.94 339.137.2
STRENGTHENING ENTERPRISES COMPETITIVENESS
THROUGH DEVELOPMENT OF
KNOWLEDGE MANAGEMENT CONCEPT
Marko Slavković
Faculty of Economics, University of Kragujevac, Serbia
The shifting of business paradigm that begun in 1990s changed the strategic
focus of organizations. Key strategic resources, instead of information,
became knowledge and in line with that organizations changed their way
of achieving competitive advantage. Indeed, the competitiveness of modern
organizations is based on consistent knowledge management. Large number
of organizations that are leaders in their business at global level begin
developing their own knowledge management strategies in order to to maintain
adequate competitive advantage. Development and application of knowledge
management concept require prior organizational preparation, but bring
series of positive effect in terms of performances improvement.
Key words: Competitiveness, core competence, knowledge
management, knowledge management strategies, performances
JAČANJE KONKURENTNOSTI PREDUZEĆA
KROZ RAZVOJ KONCEPTA UPRAVLJANJA ZNANJEM
Promena paradigme poslovanja koja je počela od 90-tih godina prošlog
veka dovela je do pomeranja strategijskog fokusa organizacija. Ključni
strateški resurs, umesto informacija, postaje znanje, a u skladu sa tim
menja se i način na koji preduzeća ostvaruju konkurentsku prednost. Zapravo,
konkurentnost savremenih organizacija zasnovana je na konzistentnom upravljanju
znanjem. Shodno tome, veliki broj preduzeća koja su lideri u svojim delatnostima
na globalnom nivou počinju da razvijaju sopstvene strategije upravljanja
znanjem kako bi na adekvatan način održavali konkurentsku poziciju.
Razvoj i primena koncepta upravljanja znanjem podrazumevaju prethodnu
pripremu organizacije, ali donose i niz pozitivnih efekata u vidu poboljšanja
performansi.
Ključne reči: konkurentnost, suštinska kompetentnost,
upravljanje znanjem, strategije upravljanja znanjem, performanse
