Vol.5 No 2, 2008 pp. 93 - 104
UDC 339.9
GLOBAL ECONOMY AND THE HUMAN FACTOR
Danilo Ž. Marković
Serbian Academy of Education, Belgrade
Global economy is a relatively new concept in the social, primarily economic sciences. It came into being in the late 20th century together with globalization, just like the concept of the global system. This is the period when important evolutionary changes in the development of capitalism took place - namely, the newly-emerging capitalism was global but it was also knowledge-based. A new type of capitalism was more based on intellectual capital than on monetary-physical one. This model of capitalism presupposes the belief in the market and the individual. That is why there has emerged the need to reconsider the human factor. Since skill and knowledge are the only sources of a long-term competitive advantage of the company, it is necessary to take into consideration the human factor within the framework of man's abilities and their manifestations. The paper points to the need to take into such consideration the human factor in the contemporary civilization and the concrete social-historical and social-cultural conditions and the need for a more progressive humanistic development of the society. In the context of such an approach, our considerations start from the ideas about globalization, global system, global capitalism, capitalism of knowledge, intellectual capital and, in that context, the manifestation of the human vital force as a bio-psychosocial being as well as the importance of this manifestation for the company's sustainable advantage on the market.
Key words:  Globalization, global capitalism, intellectual capital, human vital force, company, corporation, index
GLOBALNA EKONOMIJA I LJUDSKI FAKTOR
Globalna ekonomija je relativno nov pojam u društvenim, pre svega ekonomskim naukama. Nastaje krajem 20. veka sa globalizacijom kao i pojam globalnog sistema. To je peirod kada nastaju značajne evolutivne promene u razvoju kapitalizma – nastaje globalni kapitalizam, ali to je i kapitalizam koji se zasniva na znanju. Nov vid kapitalizma više je koncipiran na intelektualnom kapitalu nego na novčano-fizičkom kapitalu. Ovaj model kapitalizma pretpostavlja verovanje u tržište i pojedinca. Zato postoji potreba novog promišljanja ljudskog faktora. Budući da su umeće i znanje jedini izvori dugoročne kompetativne prednosti kompanije, to je potrebno ljudski faktor razmatrati u okviru sposobnosti čoveka i njihovog ispoljavanja. U radu se ukazuje na potrebu ovakvog razmatranja ljudskog faktora u savremenoj civilizaciji i konkretnim socijalno-istorijskim i socijalno-kulturnim uslovima i potrebi za progresivnim humanističkim razvojem društva. U kontekstu ovakvog pristupa razmatranja polaze od shvatanja o globalizaciji, globalnom sistemu, globalnom kapitalizmu, kapitalizmu znanja, intelektualnom kapitalu i u tom kontekstu ispoljavanju životne snage čoveka kao bio-psiho-socijalnog bića i značaja tog ispoljavanja za održivu prednost kompanija na tržištu.
Ključne reči:  globalizacija, globalni kapitalizam, intelektualni kapital, životna snaga čoveka, kompanija, korporacija, indeks