Vol.3, No 1, 2006 pp. 79 - 86
UDC 330.322.3:37

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INVESTMENT IN PEOPLE - TOWARD THE SOCIETY OF KNOWLEDGE
(TOURIST ASPECT)
Vidoje Stefanović, Mrdjan Djokić
Faculty of Sciences and Mathematics, Department of Geography and Tourism,
University of Niš, 18000 Niš, Serbia 

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Authors proceed from a fact that investment in people is far more profitable than investment in other economic factors. When we add to this the fact that acquired knowledge becomes old-fashioned very fast, then it is obvious why the economic and tourist development of many countries is based on knowledge. And everyone is of the opinion that investment in people, that is, in knowledge, provides a comparative advantage and that the society of knowledge represents the future. The cost of knowledge is high, but the cost of ignorance is much higher.
Key Words: Investment, knowledge, people, the society of knowledge.

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INVESTIRANJE U LJUDE - KA DRUŠTVU ZNANJA
(TURISTIČKI ASPEKT)
Autori polaze od činjenice da je investiranje u ljude mnogo profitabilnije nego investiranje u druge ekonomske faktore. Kada tome dodamo činjenicu da potrebno znanje brzo zastareva, očigledno je zbog čega je ekonomski i turistički razvoj mnogih zemalja zasnovan na znanju. I svi se slažu da investiranje u ljudsko znanje omogućava prednost i da društvo znanja predstavlja budućnost. Cena znanja je visoka, ali je cena neznanja mnogo veća.
Ključne reči: investiranje, znanje, ljudi, društvo znanja.