Vol.3, No 1, 2006 pp. 69 - 77
UDC 005.21
NEW PARADIGM OF BUSINESS PERFORMANCE
MEASUREMENT IN CONTEMPORARY BUSINESS CONDITIONS
Ljilja Antić, Vesna Sekulić
Faculty of Economics, University of Niš, 18000 Niš, Serbia
New economy requires improving methods and instruments of business
performance measurement, which has to be affirmed as a dominant control
activity of enterprise identifying the key market and structural
factors of its business success. Improving performance means redefining
the traditional methods of their measurement. A way for that is to
develop and affirm strategic approach to performance measurement,
which, more or less, includes some different integral models. The
models provide more efficient management, controlling managers, and
better efficiency in business of modern enterprise.
NOVA PARADIGMA U MERENJU PERFORMANSI
PREDUZEĆA U SAVREMENIM USLOVIMA POSLOVANJA
Poslovanje preduzeća u "novoj ekonomiji" zahteva unapredjenje metoda i
instrumenata procesa merenja poslovnih performansi kao dominantnu
kontrolnu aktivnost preduzeća koja mu omogućava da identifikuje ključne
tržišne i strukturne faktore svog poslovnog uspeha. Unapredjenje
performansi podrazumeva redefinisanje tradicionalnih metoda njihovog
merenja. To se može postići primenom strategijskog pristupa merenju
performansi koji, u većoj ili manjoj meri, uključuje razvijanje
različitih integralnih modela. Svojom primenom modeli omogućavaju
efikasniji menadžment preduzeća, uspešniju kontrolu menadžera i,
generalno, efikasnije poslovanje preduzeća u savremenim uslovima.
