Vol.2, No 3, 2005 pp. 221 - 228
UDC 005.44

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GLOBAL ORIENTATION AS A CHALLENGE TO
CONTEMPORARY ORGANIZATIONS AND THEIR MANAGEMENT
Ivana Simić
Faculty of Economics, University of Niš, 18000 Niš, Serbia and Montenegro

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One of the concepts which definitely reflects the character of contemporary organizations and the way of their business operations, is - globalization. In fact, it is about the process of forming a unique, independent or open world market where organizations from various countries directly compete with each other. The sole aim of involvement of the organization in the global arena is primarily coupled with the use of different possibilities (favorable conditions) which global business environment offers. The fact is, also, that the global way of dealing brings some difficulties. The successful reacting to these or many other challenges of the global affaires includes, moreover, a well organized management function within the global oriented organization.

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GLOBALNA ORIJENTACIJA KAO IZAZOV
SAVREMENIH ORGANIZACIJA I NJIHOVOG MENADŽMENTA Jedan od pojmova koji definitivno odražava karakter savremenih organizacija i način njihovog poslovanja jeste - globalizacija. U suštini, radi se o procesu formiranja jedinstvenog slobodnog i otvorenog svetskog tržišta na kojem organizacije iz različitih zemalja direktno međusobno konkurišu jedne drugima. Sam cilj uključivanja organizacije u globalnu arenu skopčan je, prvenstveno, sa iskorišćenjem različitih mogućnosti koje globalni poslovni ambijent pruža. Činjenica je, takođe, da globalni način poslovanja nosi sa sobom i izvesne teškoće. Uspešno reagovanje na različite izazove globalnog biznisa podrazumeva, pored ostalog, i dobro organizovanu menadžment funkciju unutar globalno orijentisane organizacije.