Vol.2, No 2, 2004 pp. 101 - 110
UDC 658.624; 658.8.012.66
PROBLEMS OF MEASURING SUCCESS OF A NEW
PRODUCT
Ljiljana Stanković, Suzana Djukić
Faculty of Economics, University of Niš, 18000 Niš, Serbia and Montenegro
There are numerous problems in measuring new product success. Considering
the importance of a new product for business performance of enterprise
as a whole, the authors suggest that it is first necessary to identify
the critical success factors and then the measures. They indicate numerous
individual measures, which could be separately used for the measurement
of new product success as well as their drawbacks. The problem could be
overcome by integration of the measures into a multidimensional system
of valuation.
PROBLEMI MERENJA USPEHA NOVOG PROIZVODA
Problemi merenja uspeha novih proizvoda su brojni. S obzirom na značaj
koji nov proizvod ima za poslovne performanse preduzeća kao celine aAutori
sugerišu da je neophodno prethodno identifikovati kritične faktore
uspeha, a zatim i merila. Ukazuju na brojna pojedinačna merila koja se
mogu izolovano koristiti za merenje uspeha novog proizvoda, kao i na nedostatke
njihovog izolovanog korišćenja. Problem se može prevazići njihovim integrisanjem
u multidimenzionalni sistem vrednovanja.
