Vol.2, No 2, 2004 pp. 73 - 80
UDC 65.011
ELEMENTS AND DETERMINANTS OF STRATEGY
OF ENTERPRISE EFFICIENCY
Dragiša Grozdanović
Faculty of Economics, University of Niš, 18000 Niš, Serbia and Montenegro
The paper deals with the problems of formulating strategy of efficiency
as a strategy of business success of enterprise. For enterprise to create
competitive advantage it is important to determine both its available capabilities
and capabilities it has to build by implementing certain strategies. In
that context, the author has analyzed several methodological concepts of
quantifying business success dimensions and changes, which should determine
the concept of strategy in building and developing capabilities of enterprise.
ELEMENTI I DETERMINANTE STRATEGIJE
EFIKASNOSTI PREDUZEĆA
U radu se razmatra probematika formulisanja strategije efikasnosti kao
strategije poslovnog uspeha preduzeća. Za postizanje konkurentne prednosti
značajno je odrediti sposobnost sa kojom preduzeće raspolaže i onu koju
treba formirati primenom određenih strategija. U nastavku se prikazuju
metodološki koncepti kvantifikacije veličine i promena poslovnog uspeha
koji treba da odrede koncept strategije u stvaranju i razvoju sposobnosti
preduzeća.
