Vol.2, No 1, 2003 pp. 53 -58
UDC 338.46:339.13
ASSESSMENT APPROACH TOWARDS COMPATIBILITY
OF SERVICES
Mladen Velev, Kiril Anguelov
Technical University of Sofia, Faculty of Economics
Each day services grow in importance. Also, customers have new requirements
for services at the time when the world economy comes to be global. The
competition increases considerably. Producers need some new methods, which
can help them in measurement and analysis of compatibility of services
level in new conditions. This paper proposes a new method for this purpose.
The method is based on the gathering, processing and aggregating of qualitative
information about some features of the services and their transformation
to quantitative.
PRISTUP U MERENJU KOMPATIBILNOSTI USLUGA
Značaj usluga svakodnevno raste. Takodje, zahtevi potrošača za uslugama
se povećavaju sa intenziviranjem procesa globalizacije tržišta. Konkurencija
se značajno intenzivira. U tim uslovima proizvodjači moraju da primene
nove metode za merenje i analizu kompatibilnosti usluga sa uslugama rivala.
Upravo se u radu predlaže jedan takav metod. Metod je baziran na prikupljanju,
obradi i sredjivanju kvalitativnih informacija o odredjenim svojstvima
usluga kao i na njihovom kvantificiranju.
