Vol.1, No 10, 2002 pp. 47 - 56
UDC 347.7 + 347.451

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FRANCHISING - AN ADVANCEMENT FORM
OF ENTERPRISES' ECONOMIC EFFICIENCY
Dragana Radenković-Jocić
Faculty of Economics, University of Niš, Serbia and Montenegro

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The current trend of globalization of world trade is linked with existence of companies, including those in franchising. Franchising is very useful for "pouring" financial and intellectual capital across the borders of countries. In the last decade we were witnesses of great removal of political and technological barriers. Nowadays franchising is present in virtually all countries of the world. It is mostly spread in the most developed economies. Franchising system supports and develops small and medium sized companies and medium business class. It helps companies to withstand the market, which is more and more affected by big and strong players. A great opportunity is to use the macroeconomic advantages of franchising in the field of privatization of communal or municipal companies.

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FRANŠIZING - USPEŠAN OBLIK
EKONOMSKE EFIKASNOSTI PREDUZEĆA Trend globalizacije svetske trgovine nesumnjivo je povezan sa egzistencijom preduzeća, uključujući i franšizing. Franšizing je veoma uspešan način organizovanja za ''nadolazeći'' finansijski i intelektualni kapital van granica zemlje korisnika. U prethodnoj dekadi bili smo svedoci velikog pomeranja političkih i tehnoloških barijera. Danas franšizing jeste forma prisutna u praksi svih zemalja. Posebno je karakterističan za mnoge razvijene ekonomije. Franšizing sistem podržava i doprinosi razvoju malih i srednjih preduzeća i takozvanoj srednjoj poslovnoj klasi. On pomaže kompanijama da se odupru zahtevima tržišta, koji su nametnuti od strane velikih i jakih učesnika-igrača. Veliku prednost franšizing ima, u odnosu na druge forme, u procesu privatizacije komunalnih i drugih preduzeća čiji je osnivač lokalna samouprava.