Vol.1, No 10, 2002 pp. 15 - 24
UDC 005.1

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PETER DRUCKER'S CONCEPTION
OF THE NEW MANAGEMENT PARADIGM
Elenko Zachariev
"D. A. Tsenov" Academy of Economics - Svishtov, Bulgaria

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We would like to say that we are far away from thinking that the conception of the new paradigm of management would be automatically transferred to Bulgaria without the concepts of reality being carefully analyzed, rated and adopted with a suitable formulation, according to specific and particular features and needs of the organizations and the whole national economy. At the same time the examined new horizons and requirements of the management would activate ideas and would suggest models, which would be applied by the Bulgarian managers with a creative thinking and non-standard acts. Only in this way they could introduce the taken from "outside" new paradigm of management and could meet the challenges of the 21st century. These challenges are connected with the technological revolution and global market economy, with the transformation of the economic and competitive landscape.

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PETER DRUCKER-OVA KONCEPCIJA
NOVE PARADIGME MENADŽMENTA U ovom radu želimo da prikazemo da smo daleko od mišljenja da će koncepcija nove paradigme menadžmenta automatski biti prihvaćena u Bugarskoj bez pažljivog analiziranja koncepta realnosti i usvajanja odgovarajuće formulacije, u zavisnosti od specifičnih i posebnih potreba organizacija i celokupne nacionalne ekonomije. U isto vreme, novi zahtevi menadžmenta podstaknuće nove ideje i sugerisaće nove modele koji će biti primenjeni sa kreativnim razmišljanjem i nestandardnim aktivnostima. Jedino tako će moći biti predstavljena preuzeta "izvan" nova paradigma menadžmenta i odgovoriti izazovima 21. veka. Ti izazovi su povezani sa tehnološkom revolucijom i globalnom tržišnom ekonomijom.