Vol.1, No 9, 2001 pp. 19 - 28
UDC 658.114(497.11-13)

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COOPERATION OF SOUTH SERBIAN ENTERPRISES
WITH STRATEGIC PARTNERS
Biljana Predić, Suzana Stefanović
Faculty of Economics, University of Niš, Yugoslavia

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Abstract. This paper has resulted from the authors' attempt, based on theoretical discussion and the results of their own empirical research, to confirm the assumption that a wider inclusion of strategic partners could accelerate the privatization and restructuring processes in our enterprises. The fact should therewith be pointed out that the transition process is delayed in Serbia as compared with other countries in the region. A significant number of companies have not yet made adequate preparations in the sense of capital assessment, analysis of their own strengths and weaknesses, analysis of opportunities and threats in the environment and similar. In this, the attractiveness of our companies for strategic investors shall substantially depend on the sectors these companies belong to, as well as on the interest of particular foreign companies in the country's resources or market. The selection of a strategy for entering our market shall also be related to this. However, notwithstanding these limitations, privatization and restructuring represent a solid basis for an increase in the industry efficiency and a stimulus for the development of small and medium-size enterprises, embodied in the strategic trend of Serbian industry development.

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KOOPERACIJA PREDUZEĆA JUŽNE SRBIJE
SA STRATEŠKIM PARTNERIMA Ovaj rad predstavlja pokušaj autora da teoretskim razmatranjima i na osnovu rezultata sopstvenih empirijskih istraživanja potvrde pretpostavku da je širim uključivanjem strateških partnera moguće ubrzati procese privatizacije i restrukturiranja naših preduzeća. Pri tome, moramo istaći činjenicu da se u Srbiji kasni u sprovodjenju tranzicije u odnosu na druge zemlje iz regiona. Ne mali broj preduzeća nije izvršio adekvatne pripreme u vidu procene kapitala, analize svojih snaga i slabosti, analize šansi i opasnosti iz okruženja i sl. Pri tome, aktraktivnost naših preduzeća za strateške investitore zavisiće u mnogome i od sektora kojem ta preduzeća pripadaju, kao i od toga da li je strana kompanija zainteresovana za resurse ili za tržište naše zemlje. Od toga će zavisiti i izbor strategije ulaska na naše tržište. Ali, bez obzira na ta ograničenja, privatizacija i restrukturiranje predstavljaju dobru osnovu za povećanje efikasnosti privrede, a takodje i podsticaj za razvoj sektora malih i srednjih preduzeća, što je i strateški pravac razvoja privrede Srbije.