Vol.1, No 9, 2001 pp. 9 - 17
UDC 658.8:004.738.5

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INTERNET AS THE MEANS OF CREATING VALUE
FOR CONSUMERS
Ljiljana Stanković, Suzana Djukić
Faculty of Economics, University of Niš, Yugoslavia

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Abstract. The previous decade is characterized by great changes in business operations of enterprises. One of the most significant changes, conditioned by the development of information and communication technologies, is the transfer from the conventional to a modern exchange process. This is not an alternative approach to business operations any more, but this represents an imperative of the success in the global market. The authors discuss in the paper the value-chain transformation, marketing changes induced by the Internet and basic elements of the Internet-based marketing strategy.

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INTERNET KAO SREDSTVO KREIRANJA VREDNOSTI
ZA POTROŠAČE Poslednja decenija obeležena je velikim promenama u poslovanju preduzeća. Jedna od najvažnijih, nastupila kao posledica razvoja informacione i komunikacione tehnologije je prelazak sa konfencionalnog na elektronsko obavljanje procesa razmene. To više nije alternativni pristup poslovanju, već imperativ uspeha na globalnom tržištu. Autori u radu razmatraju transformaciju lanca vrednost, promeneu marketingu pod uticajem Interneta i osnovne komponente Internet-based marketing strategy.