Vol.9, No 1, 2011 pp. 193 - 203
UDC
72.012.6+692.23=111
DOI: 10.2298/FUACE1101193C
SPECIFIC PROBLEMS OF MEDIA FACADE DESIGN
Jasna Čikić-Tovarović, Nenad Šekularac, Jelena Ivanović-Šekularac
University of Belgrade, The Faculty of Architecture, Serbia
During the last years we have been facing a growing need of involving architects into processes of modern city medialization. Transposing contemporary media logic into architecture must be accompanied by qualitative answers within architectural theory and practice. The field of media facade is interdisciplinary - not only does it involve research within architecture and urbanism, but also within some border areas of technology, urban design, art, culture, media and marketing. Media facade design process involves analyses of some specific design aspects.
Key words:
facade, integration, interdisciplinary design, media architecture.
POSEBNI PROBLEMI PROJEKTOVANJA MEDIJA FASADA
Tokom poslednjih godina svedoci smo sve veće potrebe uključvanja arhitekata u procese medijalizacije savremenog grada. Transponovanje logike savremenih medija u arhitekturu mora imati kvalitetne odgovore u arhitektonskoj teoriji i praksi. Oblast medija fasada je interdisciplinarna i podrazumeva istraživanja ne samo u okviru arhitekture i urbanizma, već i granična polja ka nekim oblastima tehnologija, urbanog dizajna, umetnosti, kulture, medija i marketinga. Proces projektovanja medija fasada podrazumeva analizu nekoliko specifičnih projektanskih aspekata.
Ključne reči:
fasade, integrisanost, interdisciplinarno projektovanje medijaarhitektura
